web analytics

NAT – IIM Marketing (Management Sciences Group)

NAT-IIM Test is for Students Who have Completed their 14 Years Education in Management Sciences and are looking for affirmation in College/University for Masters Degree

 

Marketing Sample Questions

6. The marketer uses _____________ to display, sell, or deliver the
physical product or service to the buyer or user.
A) Communication channel
b) Distribution channel
c) Service Channel
d) None of the above

7. When a firm acquires its peers or expands downstream or upstream, its
objective is to
a) Capture a higher percentage of Supply Chain Value
b) Capture a higher percentage of Demand Chain Value
c) a & b
d) None of the above

8. The broad environment consists of:
a) Demographic environment, economic environment and physical environment
b) Technological environment, political-legal environment and social-cultural
environment
c) Both a & b
d) None of the above

9. The societal forces that spawned the Information Age have resulted in
a) Many new consumer capabilities
b) Many new company capabilities
c) Many new consumer and company capabilities
d) None of the above

10. As per the production concept, businesses concentrates on:
a) High product efficiency
b) Low costs
c) Mass distribution
d) All of the above

(6) Distribution channel
(7) Capture a higher percentage of Supply Chain Value
(8) Both a & b
(9) Many new consumer and company capabilities
(10) All of the above

11. The organizations that make use of product concept focus on
a) Quality performance
b) Low costs
c) Mass distribution
d) All of the above

12. Marketing focuses on the need of _______
a) buyer
b) Seller
c) Buyer and Seller
d) None of the above

More:  NAT – IIP Analytical Reasoning (Physical Science)

13. In proactive marketing orientation, an organization focuses on:
a) customer’s latent needs
b) Customer’s expressed needs
c) Both a & b
d) None of the above

14. Holistic Marketing incorporates:
a) Relationship marketing and integrated marketing
b) Internal marketing and performance marketing
c) Both a & B
d) None of the above

15. The original name of NIKE was
a) Blue Ribbon Sports
b) Red Ribbon Sports
c) Blue and Red Ribbon Sports
d) Orange Ribbon Sports

Answers

(11) Quality performance
(12) buyer
(13) customer’s latent needs
(14) Both a & B
(15) Blue Ribbon Sports

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close